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Web Writing: Create Writing Flow With Four Uncommon Connectors
Connectors -- conjunctions, punctuation, and transitional phrases -- allow readers to process information promptly by creating balance and relationships between sentence parts. The connectors are performing the same work as verbs, objects, modifiers and multiple subjects.
Here are four uncommon connections that will create an easier flow for your readers:
In the first paragraph, "verbs, objects, modifiers and multiple subjects" is listed in the short to long and create an easier reading flow. If you read the sentence this way: "The connectors are performing the same work as modifiers, multiple subjects, verbs, and objects" your mind stops and goes. Many times this causes the reader to be confused or even for them to exit.
Web writing differs from paper-printed writing because of the way it is read. People scan what they read. This is people don't blink and they approach the Net with a mind set of information overload. Additionally, this is why there are different structural rules. Using connectors is just one such change you need to make in your writing for the World Wide Web.
Catherine Franz is a certified life and business coach specializing in marketing and writing, Internet and infoproduct development. For other articles, and ezines, visit The Abundance Center at http://www.abundancecenter.com.
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