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    35 Quick Tips for Writing A Press Release


    1. 1-2 pages in length.
    2. Double-space.
    3. 1.5 to 2 inch margins.
    4. Use company stationary with logo and slogan.
    5. Avoid bright or dark-colored paper.
    6. Center "News Release" at top.
    7. Place a "release date" under "News Release".
    8. On second page, type "page 2".
    9. Use company stationary with logo and slogan on page 2.
    10. Leave out "release after" date on second page, all else should be the same.
    11. At end of press release, type "-30-" or "# # #".
    12. Include both black & white, color, and a variety of font sizes (but no more than four).


    13. Inverted pyramid (biggest point or major message first).
    14. Straight to the point at the beginning.
    15. First and second paragraphs devoted to your main message.
    16. Secondary information comes AFTER main message.
    17. No pussyfooting around, be clear up front, at the very beginning.
    18. Don't go on and on.
    19. In the third section, establish a connection with you.
    20. Use a problem/solution format.
    21. Comparing and contrasting ideas can be inside the problem/solution format.
    22. Be careful of your facts, spelling and grammar.
    23. Only one news release per e-mail or envelope.

    Information to Include

    24. Newsworthy information, not sales copy.
    25. All the Who, What, When, Where, Why and How elements. Their order depends on level of importance.
    26. Enticing headline which summarize the material/news.
    27. Photos if available, or where they can be accessed in press section of your web site. No stock images.
    28. No cover letter.


    29. Don't send press release out in a mass e-mailing.
    30. Don't pester contacts.
    31. Editors will not distribute anything sloppy, difficult to read, or understand.
    32. Mail release by first class mail.
    33. Don't use any type of labels, including your return address.
    34. Add "PRESS RELEASE" and "Release Date:" on outside of envelope.
    35. Places to send press releases: writers@[magazines]; writers@[newspapers]; trade journals in your industry; print magazines on the topic; online agencies that distribute news releases.

    Copyright © 2004 Catherine Franz

    Catherine Franz is a certified life and business coach specializing in marketing and writing, Internet and infoproduct development. For other articles, and ezines, visit The Abundance Center at

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between by Shery Russ

    WEEKLY WRITES: 52 Weeks of Writing Bliss! Kick start your imagination, ignite your creativity, and begin your journey towards becoming an outstanding writer.

    Grab a copy of WEEKLY WRITES: 52 Weeks of Writing Bliss! from and receive 2 free e-books to encourage and nurture the writer in you. You'll also receive Write Memories, a journaling workbook available for free only to WEEKLY WRITES book owners. And finally, as a WEEKLY WRITES book owner, you'll have free access to e-mail courses such as JOYFUL WRITES: Celebrate Your Life through Writing

    For excerpts, reviews and what you need to do to receive the 2 free e-books, Write Memories and sign up for free e-mail courses, just head on to the Weekly Writes Book Official Site. (Clicking on the link will open a new window.)


    The Journaling Life: 21 Types of Journals You Can Create to Express Yourself and Record Pieces of Your Life

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between

    Journaling Kit - Four Journaling Books to help you put your life and memories on paper


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    The Frugal Book Promoter: How to Do What Your Publishers Won't by Carolyn Howard-Johnson

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