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Founded April 2000. A Writer's Digest Magazine 101 best Web sites for writers (2001 & 2003)
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    Do You Need An Author Web Site?

    Do you have a book to sell? Do you have a name and a career to promote? Do you want to increase your readership? If you answered yes to any one of these questions then you've answered the title question as well. Yes! You need an author web site.

    With the Internet becoming increasingly faster, more affordable and more available, authors (and publishers) are finding it to be a versatile, dynamic marketing resource for their titles and a platform for creating long-standing relationships with readers. Let's take a look at the top three uses of the author web site:

    The Web Site As A Book Promotion Tool

    Is there a more prefect place to strut your stuff than on your own web site? Your web site will provide you with a dedicated space and a very targeted audience to promote your books.

    Your promotion technique may depend on the type of book you are promoting. If you are featuring a non-fiction book then you probably want to concentration more on reference material while a fiction author will want to focus on content that offers entertainment value.

    A non-fiction author looking to promote a book on knitting will want to develop a site and content that focuses on the craft. The author might provide a table of contents so that readers will know what they can expect to learn about knitting from this book. She might also provide a list of knitting FAQ's that serves to reinforce her authority on the subject.

    Meanwhile, a fiction author looking to promote her newest romance will want to develop a site that not only offers information on her book but also includes entertaining content that speaks to lovers of romance. She may include excerpts of her story along with glowing reviews from well-known romance writers or avid readers.

    The Web Site As An Identity Tool

    Companies spend a great deal of time and money developing an identity. An eye-catching logo provides a visual representation for their company, product or service. A memorable catch phrase tells people what they are all about or what they can expect. This "branding" helps define them as company. It says, "hey pay attention to us, we're better than the competition." Likewise, authors can take advantage of these "branding" techniques. From the genre they pursue to the covers on their books, authors can define themselves as a master of their field.

    The website is quickly becoming another weapon (and in some cases the biggest weapon) in the author's arsenal when it comes to creating an identity and setting themselves apart from the competition. Everything on the web site from the design, to the content, to the color scheme should reinforce your identity as a writer and your commitment to quality work.

    The Web Site As A Fan Club

    New readers. every author wants them. Attracting new people to your web site is a key factor in turning those just dropping by into avid readers. Your web site must be a place not only for your legions of already adorning fans to hang out but also a place where those with mild curiosity can find out more. You'll want to provide content that is current, entertaining and interesting. Content that gives them insight into you, into your work, into your world.

    Endless Possibilities

    These are just a few of the ways your web site can help you promote yourself and your work. There is no limit to the amount of information you can provide and the type of promotion you can accomplish through your web site. The possibilities for your web site are as endless and varied as the readers who flock to the bookstore shelves.

    Copyright © 2004 Dawn Seewer

    Dawn Seewer is the owner ofAuthor Shoppe, a design firm specializing in web site creation and promotional products for authors including bookmarks, stationary, magnets and more. To find out more about Author Shoppe, our services and our products please visit us on the web at

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between by Shery Russ

    WEEKLY WRITES: 52 Weeks of Writing Bliss! Kick start your imagination, ignite your creativity, and begin your journey towards becoming an outstanding writer.

    Grab a copy of WEEKLY WRITES: 52 Weeks of Writing Bliss! from and receive 2 free e-books to encourage and nurture the writer in you. You'll also receive Write Memories, a journaling workbook available for free only to WEEKLY WRITES book owners. And finally, as a WEEKLY WRITES book owner, you'll have free access to e-mail courses such as JOYFUL WRITES: Celebrate Your Life through Writing

    For excerpts, reviews and what you need to do to receive the 2 free e-books, Write Memories and sign up for free e-mail courses, just head on to the Weekly Writes Book Official Site. (Clicking on the link will open a new window.)


    The Journaling Life: 21 Types of Journals You Can Create to Express Yourself and Record Pieces of Your Life

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