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    The Language of Freelance Marketing

    Newbies usually enter the world of publishing with the notions of submitting articles, receiving prompt replies and getting published. After all, the next-door-neighbor did just that, and now she has a byline and everything. Maybe your neighborís lucky. Maybe sheís lying. In all probability, sheís established.

    She probably spent the first few years of her career querying and getting rejected just like you. After countless rejections and what seemed like years of effort, editors started recognizing her name. Her constant queries made them think that she was in it for good, and she wouldnít let them down if they trusted her with an assignment. They did, and she didnít cave in. She excelled at what she did, because this was the big break sheíd been waiting for. And once she was published, there was no looking back.

    For freelancers, knowing the basic terminology before they begin can be a valuable lesson in earning a few extra dollars in that initial stage. When I started my freelancing career, I knew nothing of rights, simultaneous submissions, querying or varying payment rates. All I knew was -- I could write. Everything else, I learnt on the job. You will too. But just to make your stay a little less frustrating, and a lot more enjoyable, Iíve listed a few concepts that will help you immensely as you contact editors and try to make them pay you for your words.


    Copyright
    Itís yours as soon as you have those words on paper. You donít have to register copyright to claim it, though if youíre writing a novel or book, itís a wise investment. Registered copyright is proof enough for a court of law, and is extremely valuable in cases of dispute. However, for short materials like articles or essays, copyright neednít be registered. You can however, club a number of essays and register them together.

    Reprints
    Reprints are articles, essays or pieces that have already been published. If you own the copyright (more on that later), and want to sell the piece again to another publication, it will be termed as a reprint. Most publications pay much less for reprints and some donít accept them at all. However, for a freelancer, sometimes reprints bring more income than original articles do.

    Rights
    Earlier, magazines asked for all rights to articles. Even today, in many countries, including my own (India), most magazines want to keep all the rights ensuring that the articles in their magazine remain unique to them. However, this trend no longer exists in America, Canada and England, and is making headway into other nations as well. Now, almost all magazines in these nations refrain from asking for all rights to the work. Others have opened their doors for reprints, which is a boon for writers. Letís look at some of the different kinds of rights.

    All Rights
    This means that the article must not have been published before, and cannot be used again after it has been published in this particular publication. Never give up all rights for a measly sum of money. If youíre selling all rights, make sure youíre being paid what you deserve.

    First Serial Rights
    These usually pertain to some country. For e.g., First North American Serial Rights, or First British Serial Rights. Although the article mustnít have been published in the country prior to this, you are free to submit elsewhere after publication.

    Electronic Rights As more and more publications archive their articles online, they are asking for electronic rights. This means that they can carry your article online. Usually a time-period is specified. Also, electronic rights are usually non-exclusive, meaning that you can sell this article elsewhere although it will continue to appear on this publicationís website.

    CD-ROM Rights
    A fairly new addition to the list of rights, this means that the publication is free to use your work on a Compact Disk.

    Anthology Rights
    Some publications publish yearly anthologies (collection of articles or stories). In such cases, they ask for these rights for possible inclusion of your work in their anthology.

    First-time Rights
    Your article must not have appeared anywhere worldwide. You are, however, free to sell your work elsewhere after publication.

    One-time Rights
    Your work may have appeared elsewhere. Publications asking for one-time rights require that you let them use your work once. It may or may not have been published before and you are free to use it after publication.

    Payment on Acceptance Vs. Payment on Publication
    Youíve written an article and the editor has approved it. Now comes the time to pay you. Well, not quite. Many publications prefer to pay their writers on publication, meaning when the article appears in print. In established magazines, the time between acceptance and publication can be months, so you may write an article in January, and be paid for it in June. Always try to get paid on acceptance.

    Clips
    When you write a query, the editor wants to see more than just a good idea. She wants to know whether you can do it justice, whether youíll be able to carry it through or not. For this, she needs to see samples of your writing. Published samples are termed as clips. Simply stated, you photocopy the pages of approximately three magazines in which your articles have appeared and send them to the editor.

    If you havenít been published, youíll still need to send in samples of your writing. For this, write out an article or two related to the subject of the magazine, and send them off with your query.

    Lead Time
    A magazine usually asks writers to submit their work well in advance so that there are no last-minute goof-ups. Magazines, especially reputed ones, cannot risk delaying an issue because of a single writer. This period is usually termed as lead-time. Although most magazines have lead times of approximately three months, many have periods of more than six months.

    Kill Fees
    Editors are always "killing" articles that theyíve assigned. To the writer, this could mean wasted time, as well as money. To reimburse the writer for her research and hours put in, magazines usually have a 20-50% kill fee. Simply put, if your query has been accepted, but your article isnít published for some reason, youíll be given a kill fee for your work.

    Expenses
    For your article, you may have to interview a subject. In some cases, you may have to make long-distance calls or spend a few bucks on travel, lunches and other expenses. All such expenditures incurred for the assignment are usually paid for by the publication. You should be very clear on this before you get on the assignment. Usually, editors will agree to reasonable expenditure refunds.

    Bios and Photos
    Havenít you sometimes noticed how the authorís picture or contact information appears alongside the article? Yours could do. Although this isnít always done, sometimes editors may agree to put up a photo or a short bio beside your article. It never hurts to ask.

    Simultaneous Submissions
    Although this is something magazines advise against, it isnít always feasible waiting three months for your hot idea to strike a note with the editor youíve submitted it to. This is where simultaneous submissions come in. Although I truly warn you against submitting the same article to more than one publisher (I did it, and I regretted it), I do advocate simultaneous queries.

    Now that youíre armed with the basic knowledge, youíre all set to go out into the big, bad world of publishing, and show them what youíve got. Good luck!

    Copyright © 2003 Mridu Khullar

    Mridu Khullar started out as a student in Technology but ended up writing instead. Now Mridu's technology sessions are limited to designing websites and removing food bits from the keyboard. She is the Editor-in-Chief of WritersCrossing.com and her work has been accepted in numerous national and international publications such as Computers @ Home, Senior Connection, India Post, College Bound, Metro Seven, Writers Weekly and the anthology Life's Little Lessons among others. Subscribe to her newsletters and get ebooks with over 400 paying freelance markets and 100 ebook publishers absolutely FREE! Reach Mridu at mridu@writerscrossing.com.

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between by Shery Russ



    WEEKLY WRITES: 52 Weeks of Writing Bliss! Kick start your imagination, ignite your creativity, and begin your journey towards becoming an outstanding writer.

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    For excerpts, reviews and what you need to do to receive the 2 free e-books, Write Memories and sign up for free e-mail courses, just head on to the Weekly Writes Book Official Site. (Clicking on the link will open a new window.)

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