Start journaling your heart out today. Have your very own Journaling Kit™ shipped to your doorstep...FREE!

E-books Workshops
Free Course
Support Us
Founded April 2000. A Writer's Digest Magazine 101 best Web sites for writers (2001 & 2003)
Self-Editing for Fiction Writers by Renni Browne and Dave King
Turn Your Writing Skills into Quick CASH
Atlanta Homes & Lifestyles

Buy a novel by Lucille Bellucci at and receive these .pdf bonuses:

  • 17 Ways to Make Amazon Your River of Gold
  • Make Money with Radio
  • Success Bound
  • Book Promotion: NOT for Sissies
  • Harvey Mackay Rolodex
  • Top 20 Talk Radio Topics
  • Harrison Bonus
  • Million Dollar Rolodex

    E-mail Lucille at lucil95783 AT aol DOT com to claim your bonuses.
  • Write Any Book in 28 Days... Or Less!
    Write Any Book in 28 Days... Or Less! New course reveals fresh secrets. Click here to learn more.

    The Secret Behind Creativity REVEALED! It's all in the brainwaves. Find out here!

    EasyEbookPro Books

    Click here to advertise with us for 2 whole months for only $35!

    Home Articles

    Erasure: One Step to Better Copy

    The Roman poet Horace said, "You must often make erasures if you mean to write what is worthy of being read a second time." Two thousand years later, those words still hold true.

    If you're responsible for the content of a website or newsletter, then erasures - editing - can make your words worthy of being read a FIRST time. Erasures are one thing you can do (or rather undo) to raise your content and your promotional materials above the mediocre writing that dominates the net.

    A composer once observed that sublime music is determined as much by the rests as by the notes themselves. And so good copy can be made better by the words you don't see on the page.

    Quantity vs. Quality Words

    I'm sure you've come across sites and publications that were so full of padding, you wondered if the point would ever materialize out of the fog of verbiage. A lot of content writers substitute long copy for compelling copy, quantity for quality.

    For example, one webmaster wrote a 3000-word home page stuffed with incredibly repetitive keywords and phrases to please the search engines. He may have concocted some yummy spider food but I'm sure his would-be customers never bit off more than the first 500 or so words. The missing ingredient? Erasure.

    The article you're reading originally opened with a lovely little anecdote that became an early victim of erasure because it wasn't focused tightly enough on the subject at hand. It wasn't easy to make that sacrifice, believe me.

    Slash and Burn

    Erasure is never easy. It requires you to be brutally honest with yourself and your writing style. It requires slash and burn techniques that may reduce your epic forest to a few lonely (but pertinent) pines waving in the breeze.

    If you don't have the stomach to murder your darlings, you may want to consider a professional "eraser". Blockbuster authors like Stephen King, John Grisham and Tom Clancy wouldn't be where they are today without editors who, you'll notice, are always praised profusely in the forewords of their books.

    Not everyone was cut out to be a best-selling writer. But we can all take advantage of erasure to make our online copy easier to read, more persuasive and ultimately worth reading... maybe even a second time.

    (If you'd like to learn more about editing your own content, read the article Navel Gazing: How to Edit Yourself at:

    Copyright © 2002 Heather Reimer

    Suspect your e-content is not working hard enough? Want to boost traffic and revenues? delivers action-inspiring web content, sales letters, newsletters, press releases and more. Editing/proofreading also available.

    To get a FREE content analysis report on your site, visit:

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between by Shery Russ

    WEEKLY WRITES: 52 Weeks of Writing Bliss! Kick start your imagination, ignite your creativity, and begin your journey towards becoming an outstanding writer.

    Grab a copy of WEEKLY WRITES: 52 Weeks of Writing Bliss! from and receive 2 free e-books to encourage and nurture the writer in you. You'll also receive Write Memories, a journaling workbook available for free only to WEEKLY WRITES book owners. And finally, as a WEEKLY WRITES book owner, you'll have free access to e-mail courses such as JOYFUL WRITES: Celebrate Your Life through Writing

    For excerpts, reviews and what you need to do to receive the 2 free e-books, Write Memories and sign up for free e-mail courses, just head on to the Weekly Writes Book Official Site. (Clicking on the link will open a new window.)


    The Journaling Life: 21 Types of Journals You Can Create to Express Yourself and Record Pieces of Your Life

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between

    Journaling Kit - Four Journaling Books to help you put your life and memories on paper


    The Web
    This Site

    Celebrate Your Life through Writing

    Creative Nurturing of the Writer Within

    6 Approaches to Journaling

    21 Ways to Jumpstart Your Muse

    Imagery in Writing


    Children's Writing
    Freelance Writing
    Science Fiction & Fantasy
    Technical Writing


    The Frugal Book Promoter: How to Do What Your Publishers Won't by Carolyn Howard-Johnson

    WEEKLY WRITES: 52 Weeks of Writing Bliss! by Shery Ma Belle Arrieta-Russ

    Home | Articles | Columns | Workshops | E-books | Free Course | Quotes | E-zines | Top Fives | Support Us
    © Copyright 2000, 2001, 2002, 2003, 2004, 2005 Shery Ma Belle Arrieta-Russ & The e-Writer's Place.
    Materials appearing in this Web site are owned and copyrighted by their respective authors and/or writers. Please read our Privacy Policy and TOS. No part of this website may be reproduced without consent from its owner. Original site design by Shery Russ. Hosting & maintenance by
    WriteSparks! Lite free software for writers
    Our sister sites: | | | | | | | | Writers Web Designs | | Aspiring Authors | Books | | | | | |