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Global Screenplay Marketing: Using Script Registries
Aspiring screenwriters know the importance of that first script sale. Yet, few of us are prepared for how difficult it is to get that first script read by the right people and sold.
How can we beat the odds?
A new marketing tool - ONLINE SCRIPT REGISTRIES - can increase our chances by putting our scripts into the hands of a receptive audience.
Writers post a logline and synopsis of their script in an online database. Industry professionals - publishers, movie producers, film executives, and agents - subscribe to the registry. If a post interests them, they request to see the script.
Since most unproduced screenwriters must market their own material until their careers are well established; a marketing tool like this can prove useful.
Most registries charge for each script posted; but the fees are generally modest. Some registries charge for other services but allow writers to post for free.
Some writers fear this type of global exposure will tempt unscrupulous producers or writers to steal their ideas, characters, and situations. Protect your original material from pilferage with these precautions:
You establish yourself as the copyrighted author when you put your story on paper; but it's important to establish WHEN you wrote your story. Two ways to establish the date of creation:
Choose a registry that keeps track of who looks at your synopsis. Many registries require that the interested buyer email you for permission to read the script. Keep track of all correspondence.
Some writers believe that floating their loglines in cyberspace will prove ineffectual. It's too new to be a sure thing.
Marketing a spec script is a proactive endeavor. Writers need to create their own advantages whenever they can, if they want to build a career in creative writing. Tools that facilitate global-style marketing help creative writers worldwide find a home for their original material.
Lenore Wright has 15 years experience writing and selling screenplays in Los Angeles and New York. For a tutorial on how to write a bomb-proof logline for your script, go to http://breakingin.net/logline.htm. For more free marketing tips and tools SUBSCRIBE to Script Market News. Send a blank email to breakintoscreenwriting-subscribe@topica.com.
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