Start journaling your heart out today. Have your very own Journaling Kit™ shipped to your doorstep...FREE!

E-books Workshops
Free Course
Support Us
Founded April 2000. A Writer's Digest Magazine 101 best Web sites for writers (2001 & 2003)
The Sound of Paper by Julia Cameron
Write an E-book in 28 Days...or Less!

Buy a novel by Lucille Bellucci at and receive these .pdf bonuses:

  • 17 Ways to Make Amazon Your River of Gold
  • Make Money with Radio
  • Success Bound
  • Book Promotion: NOT for Sissies
  • Harvey Mackay Rolodex
  • Top 20 Talk Radio Topics
  • Harrison Bonus
  • Million Dollar Rolodex

    E-mail Lucille at lucil95783 AT aol DOT com to claim your bonuses.
  • Write Any Book in 28 Days... Or Less!
    Write Any Book in 28 Days... Or Less! New course reveals fresh secrets. Click here to learn more.

    The Secret Behind Creativity REVEALED! It's all in the brainwaves. Find out here!

    EasyEbookPro Books

    Click here to advertise with us for 2 whole months for only $35!

    Home Columns

    Old Clients Remember Quality Work

    Two years ago I did some writing for a local city-owned museum. In the middle of the assignment, the museum director put the brakes on the project and paid me for the work I had completed. I couldn't figure out why the project came to a screeching halt. I thought it might have been budget constraints or a new direction on the project. Either way, I got my check and moved onto another assignment.

    I was confident, however, that it wasn't my performance that caused the abrupt end to the project. The museum director was pleased with my writing. She went out of her way to thank me and compliment my ability. I appreciated the kind words but I had to accept the fact that this museum gig wasn't going to evolve into a cash cow.

    Time passed and I forgot about that project and any future projects with the museum. Two years later (April 2002) I received an e-mail message from the museum director. She was in a time crunch and needed some writing done on short notice. She provided the scope of work and asked for a price quote. I immediately took the job and made a few bucks off it.

    Obviously, a person who directs the inner-workings of a city-owned museum would have numerous writers, photographers and graphic designers in her address book. So, the fact that she summoned me indicated that I made an impression--a lasting one. That's a nice stroke to the writer's ego, but how you handle the second shot could transform a dormant relationship into that elusive cash cow. So this assignment was important, especially if I wanted the next assignment from the museum to come sooner than 2004.

    Understanding that circumstances change all the time is critical in dealing with local governments and businesses. A publicity campaign two years ago might have been erased by a budget cut to free up cash for new exhibits. Today, conversely, the budget might call for more publicity about the anniversary of a pivotal event in museum history. As a writer, you need to be prepared to roll with the dynamics.

    Writers must stay flexible and ready to go at a moment's notice. In government, time is much different than at a daily newspaper, for example. At a daily paper, a rush-job might require you to write a story in 10 minutes. In government, a rush-job might be three days. Clearly, most writers can tackle three well-constructed paragraphs in about 10 minutes. The museum doesn't have to know that. If I turn the copy around in one day, I make another lasting impression. The director knows I can turn copy around quickly. That tidbit goes into her memory bank for future reference.

    Who knows, I might get a call in another year by the museum director, seeking writing services. But, if she knows I work fast and can still do it right, I might get the call much sooner. So, the moral of the story is to simply give every project, no matter how small, your best effort. Why? Because your reputation rides on every word and those words lead to future work. Repeat customers can be cash cows, if you nurture them along and stay fresh in their minds.

    In the worst-case scenario, I would get the call in two years. It really doesn't matter. The idea is to be the go-to writer for that museum and as many other organizations as possible. If this particular museum is happy with my work, they will come back. They might recommend me to another city-operated department or museum. If you, as a writer, can develop that type of relationship with three companies, your downtime will be slimmer. If you have 20 such clients who seek your services, you might have to turn work away. Now that would be a welcomed dilemma.

    It all starts with taking pride in every sentence and delivering quality results. Provide results and you will be remembered for that future assignment. In the beginning of a relationship, you have to be patient. It's a marathon, not a sprint to the finish. So pace yourself and make every word count. That's the formula for being the go-to writer. That's the beginning of a cash cow.

    Copyright © 2002 Joseph M. Kelly

    Joseph M. Kelly, who is editor of Electrical Contractor magazine in Bethesda, Md., and a Baltimore, Md.-based freelance writer, has been published in daily and weekly newspapers, national trade magazines, newsletters and online. His work has appeared in The Maryland Coast Dispatch, Hardware Age, Home Improvement Market, LBM Retailer, Garden Supply Retailer, Decorative Products Retailer, Outdoor Power Equipment, Association Publishing, Writing For Money, The Baltimore Press, The Enterprise, Electrical Contractor,, Baltimore Chronicle and Sentinel, and several other publications.

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between by Shery Russ

    WEEKLY WRITES: 52 Weeks of Writing Bliss! Kick start your imagination, ignite your creativity, and begin your journey towards becoming an outstanding writer.

    Grab a copy of WEEKLY WRITES: 52 Weeks of Writing Bliss! from and receive 2 free e-books to encourage and nurture the writer in you. You'll also receive Write Memories, a journaling workbook available for free only to WEEKLY WRITES book owners. And finally, as a WEEKLY WRITES book owner, you'll have free access to e-mail courses such as JOYFUL WRITES: Celebrate Your Life through Writing

    For excerpts, reviews and what you need to do to receive the 2 free e-books, Write Memories and sign up for free e-mail courses, just head on to the Weekly Writes Book Official Site. (Clicking on the link will open a new window.)


    The Journaling Life: 21 Types of Journals You Can Create to Express Yourself and Record Pieces of Your Life

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between

    Journaling Kit - Four Journaling Books to help you put your life and memories on paper


    The Web
    This Site

    Celebrate Your Life through Writing

    Creative Nurturing of the Writer Within

    6 Approaches to Journaling

    21 Ways to Jumpstart Your Muse

    Imagery in Writing


    Children's Writing
    Freelance Writing
    Science Fiction & Fantasy
    Technical Writing


    The Frugal Book Promoter: How to Do What Your Publishers Won't by Carolyn Howard-Johnson

    WEEKLY WRITES: 52 Weeks of Writing Bliss! by Shery Ma Belle Arrieta-Russ

    Home | Articles | Columns | Workshops | E-books | Free Course | Quotes | E-zines | Top Fives | Support Us
    © Copyright 2000, 2001, 2002, 2003, 2004, 2005 Shery Ma Belle Arrieta-Russ & The e-Writer's Place.
    Materials appearing in this Web site are owned and copyrighted by their respective authors and/or writers. Please read our Privacy Policy and TOS. No part of this website may be reproduced without consent from its owner. Original site design by Shery Russ. Hosting & maintenance by
    WriteSparks! Lite free software for writers
    Our sister sites: | | | | | | | | Writers Web Designs | | Aspiring Authors | Books | | | | | |