Start journaling your heart out today. Have your very own Journaling Kit™ shipped to your doorstep...FREE!

Home
Articles
Columns
E-books
ewritersplace.com Workshops
Free Course
Support Us
Founded April 2000. A Writer's Digest Magazine 101 best Web sites for writers (2001 & 2003)
Book
The Sound of Paper by Julia Cameron
Product
Write and Publish Your Novel
Market
Campus Life
HELP FOR WRITERS

Buy a novel by Lucille Bellucci at Amazon.com and receive these .pdf bonuses:

  • 17 Ways to Make Amazon Your River of Gold
  • Make Money with Radio
  • Success Bound
  • Book Promotion: NOT for Sissies
  • Harvey Mackay Rolodex
  • Top 20 Talk Radio Topics
  • Harrison Bonus
  • Million Dollar Rolodex

    E-mail Lucille at lucil95783 AT aol DOT com to claim your bonuses.
  • Write Any Book in 28 Days... Or Less!
    Write Any Book in 28 Days... Or Less! New course reveals fresh secrets. Click here to learn more.



    The Secret Behind Creativity REVEALED! It's all in the brainwaves. Find out here!

    EasyEbookPro

    ScatterMall.com Books

    Click here to advertise with us for 2 whole months for only $35!





    Home Columns

    The Business Writing Challenge

    It's tough enough to write compelling copy for a business when you know exactly what the owner wants. But what do you do when a business owner doesn't have a clue? They may have a general idea, however, conveying the information to you in a usable format is way beyond their means. Writers are not mind readers, so at times you may find yourself wracking your brain for the perfect solution to please a client without the worry of endless rewrites. This is a time when a writer needs to use interview skills, creativity, and the age-old art of Winging It.

    The answer to any business writing assignment is to treat the project as if it were your own. Look at it through your client's eyes and your perspective will become much clearer. The underlying theme will depend on what product, service or information you will be writing about. Ask enough questions until you have a thorough understanding of what is needed. It may take a little coaxing to receive the required information, and there may be some gray areas open to interpretation. This is where your creativity steps in. Do not be afraid to make suggestions. You are contracted for an assignment because of your flair for words. Something your client lacks.

    You are expected to furnish attention-grabbing content, but how do you convey the message your client wants? Discuss tone, voice and length of a piece before you begin writing. This will give you a starting point, and make the brainstorming session easier to handle. Many clients are unaware of options available to them. The straight- forward businesslike approach they are thinking of may be too stuffy to successfully fit their project. A more conversational tone, or even a little humor may make your words stand out and turn a potentially boring advertisement or web page into a powerful selling tool. If the business owner is unsure how to proceed, it may be necessary to furnish a sample or two to show how a different tone or voice can enhance their message.

    Other factors to consider are the layout of the piece. If you are writing a newsletter, web page, or advertisement, photos and/or graphics may be involved. How will these affect your words? Does your writing support a photo? Or maybe your words will depend on a graphic. Is there any important information that must be included in the content? What about website navigation factors? Your words may have to support a navigation button to make the content work on the page. And don't forget research. What information can your client furnish to make your job easier? Some can furnish everything you need to know about their project, while others require you dig for the information yourself.

    Demand for freelancers in the business world is high. You will find yourself writing anything from a sales letter to a direct mail package, or a press release to the content of a thirty page website. Bring your expertise as a wordsmith and you can turn an uncertain business owner into a satisfied client.

    Copyright © 2001 Jim Soos

    Jim Soos discovered writing at the age of 34, when a story refused to leave his head. Drawing on his background as a former police officer, Jim transformed his idea into a novel length police thriller. Never seeking publication, he keeps the manuscript on his desk as a reminder to his discovery of writing. Today, Jim freelances, concentrating on business writing. Specializing in website content, he also writes press releases, newsletters, articles, and offers ghost writing and editing services to businesses. Jim is a contributing writer to suite101.com, writing about his favorite topic, Alaska. He is also retained as the Public Relations writer for HomeJobsOnline.com, and as the site's senior writer for its newsletter. No stranger to rejection letters, (he collects them as a hobby), Jim may edit his novel one of these days and seek publication.

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between by Shery Russ



    WEEKLY WRITES: 52 Weeks of Writing Bliss! Kick start your imagination, ignite your creativity, and begin your journey towards becoming an outstanding writer.

    Grab a copy of WEEKLY WRITES: 52 Weeks of Writing Bliss! from Amazon.com and receive 2 free e-books to encourage and nurture the writer in you. You'll also receive Write Memories, a journaling workbook available for free only to WEEKLY WRITES book owners. And finally, as a WEEKLY WRITES book owner, you'll have free access to e-mail courses such as JOYFUL WRITES: Celebrate Your Life through Writing

    For excerpts, reviews and what you need to do to receive the 2 free e-books, Write Memories and sign up for free e-mail courses, just head on to the Weekly Writes Book Official Site. (Clicking on the link will open a new window.)

    FOR JOURNALERS

    The Journaling Life: 21 Types of Journals You Can Create to Express Yourself and Record Pieces of Your Life

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between

    Journaling Kit - Four Journaling Books to help you put your life and memories on paper

    SEARCH
    Google

    The Web
    This Site

    COURSES FOR WRITERS
    JOYFUL WRITES
    Celebrate Your Life through Writing

    INNER JOURNEY
    Creative Nurturing of the Writer Within

    LIFEWRITES
    6 Approaches to Journaling

    CREATIVITY ALLEY
    21 Ways to Jumpstart Your Muse

    WORDS, SWALLOW ME
    Imagery in Writing

    WRITING CHANNELS

    Children's Writing
    Freelance Writing
    Poetry
    Science Fiction & Fantasy
    Technical Writing

    BOOKS FOR WRITERS

    The Frugal Book Promoter: How to Do What Your Publishers Won't by Carolyn Howard-Johnson

    WEEKLY WRITES: 52 Weeks of Writing Bliss! by Shery Ma Belle Arrieta-Russ




    Home | Articles | Columns | Workshops | E-books | Free Course | Quotes | E-zines | Top Fives | Support Us
    © Copyright 2000, 2001, 2002, 2003, 2004, 2005 Shery Ma Belle Arrieta-Russ & The e-Writer's Place.
    Materials appearing in this Web site are owned and copyrighted by their respective authors and/or writers. Please read our Privacy Policy and TOS. No part of this website may be reproduced without consent from its owner. Original site design by Shery Russ. Hosting & maintenance by Hosting4Writers.com.
    WriteSparks! Lite free software for writers
    Our sister sites: WriteSparks.com | WeeklyWrites.com | WritingBliss.com | JournalSparks.com | CreativeWritingPrompts.com | BooksAboutWriting.com | WritersOnThe.net | Hosting4Writers.com | Writers Web Designs | blog.forwriters.org | Aspiring Authors | ScatterMall.com Books | DailyWrites.com | EbookPizzazz.com | EmailWorkshopsHowTo.com | Writing-Portal.com | iMusePub.com | WritersMEMO.com