Start journaling your heart out today. Have your very own Journaling Kit™ shipped to your doorstep...FREE!

E-books Workshops
Free Course
Support Us
Founded April 2000. A Writer's Digest Magazine 101 best Web sites for writers (2001 & 2003)
How to Write Killer Fiction by Carolyn Wheat
The Secret Behind Creativity REVEALED!
YES! A Journal of Positive Futures

Buy a novel by Lucille Bellucci at and receive these .pdf bonuses:

  • 17 Ways to Make Amazon Your River of Gold
  • Make Money with Radio
  • Success Bound
  • Book Promotion: NOT for Sissies
  • Harvey Mackay Rolodex
  • Top 20 Talk Radio Topics
  • Harrison Bonus
  • Million Dollar Rolodex

    E-mail Lucille at lucil95783 AT aol DOT com to claim your bonuses.
  • Write Any Book in 28 Days... Or Less!
    Write Any Book in 28 Days... Or Less! New course reveals fresh secrets. Click here to learn more.

    The Secret Behind Creativity REVEALED! It's all in the brainwaves. Find out here!

    EasyEbookPro Books

    Click here to advertise with us for 2 whole months for only $35!

    Home Columns


    Promotion is the curse word of the writing world. Authors want to write, they don't want to promote. Publishers don't want to spend the money. But how are readers going to identify your work if you don't tell them who you are and what you write?

    There are no simple solutions. Most writers start off naively believing someone else will handle this problem for them. That's true for big name authors who get publisher funding to pay for countrywide book signing tours and radio spots. But if you have a book coming out in three months and your publisher says do the best you can, how will you promote your work?

    Here are a few guidelines to consider:

    • Don't overspend. Promotion money is not necessarily equal to the value you get from it. A first time romance author I know with a big name house bought a whole cover page ad from Romantic Times. It ended up costing her as much as she made on the whole book, which was the average amount you could expect from a first time author.

    • Build your promotional base slowly. Readers might go out for something flashy the first time, like a big contest or an interesting gimmick. But will they buy your next book and the one after that without the flash? Think slow but steady. It will help you define your audience and bring loyal readers to your work.

    • Do what you can. Becoming a well known, well-paid author is a long-term proposition. Putting yourself into debt on your first book is not the best way to start. Look around for ways to promote yourself that won't mortgage your house or spend your son's college fund.

    There are lots of opportunities for an author to promote their work. The hardest part is taking advantage of them. Promotion isn't fun for most writers. They aren't salespeople and they don't want to hawk their own wares. But in today's market, understanding sales is as important as understanding prepositions. Accept it as a fact-of-life and have a good time with it. Don't overload yourself and look for ways to promote that will bring you long-term benefits without short-term bankruptcy.

    Five sure-fire ways to promote that won't cost you an arm and a leg:

    1. Your own web page. Web hosting is cheap and set up is free if you do it yourself. There is a plethora of advice and freebies you can find to link your readers to your work. While you're at it, buy your own domain. It's not that expensive and it looks great!

    2. Workshops. Workshops are designed to share your knowledge with other people. Libraries and bookstores are looking for events to keep their patrons coming in. You know things that other people want to hear. New writers are hungry for information on what it's like to be published. It only takes a little time and imagination to set something in motion.

    3. Become an expert. Being published makes you an expert on something, even if it's just writing and publishing. But almost every writer does some kind of research for his or her books too. Use that research to be come an expert who can speak on radio and television about a particular subject AND your book.

    4. Book signings and readings. Stores host these for free. Don't forget to give out flyers, bookmarks, and business cards about your present work and coming work. Make a good impression with your smile and speak to everyone whether they buy a book or not.

    5. Join writer's groups online and in real time. Writer's groups are wonderful ways to relieve stress and meet other writers, editors, publishers, and agents. Writer's groups can make important links between you and readers with conferences and other events that bring you together with the people who buy your books.

    This is only a small list of ways to bring your work to readers. Be creative! Look for opportunities to let people know that you're an author and that what you write is important. If you don't promote yourself, no one else will do it for you.

    Next time: So you want to write science fiction

    Copyright © 2001 Joyce Lavene

    Joyce Lavene, who writes with her husband/partner Jim, is the author of 40 novels including an award winning mystery series and a romance nominated for the Frankfurt EBook Award for 2000. She's also been published in sci-fi, fantasy, and non-fiction. When she isn't writing, Joyce paints in watercolors and is a practicing herbalist. She and her husband are graphic artists who have created many book covers and professional photographers. They are currently working on five separate series of novels, each for a different publishing house! Joyce is active with RWA and The Mystery Writers of America. She lives and works in North Carolina, USA, with her three children and two grandchildren. She and her husband welcome their readers to their homepage:

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between by Shery Russ

    WEEKLY WRITES: 52 Weeks of Writing Bliss! Kick start your imagination, ignite your creativity, and begin your journey towards becoming an outstanding writer.

    Grab a copy of WEEKLY WRITES: 52 Weeks of Writing Bliss! from and receive 2 free e-books to encourage and nurture the writer in you. You'll also receive Write Memories, a journaling workbook available for free only to WEEKLY WRITES book owners. And finally, as a WEEKLY WRITES book owner, you'll have free access to e-mail courses such as JOYFUL WRITES: Celebrate Your Life through Writing

    For excerpts, reviews and what you need to do to receive the 2 free e-books, Write Memories and sign up for free e-mail courses, just head on to the Weekly Writes Book Official Site. (Clicking on the link will open a new window.)


    The Journaling Life: 21 Types of Journals You Can Create to Express Yourself and Record Pieces of Your Life

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between

    Journaling Kit - Four Journaling Books to help you put your life and memories on paper


    The Web
    This Site

    Celebrate Your Life through Writing

    Creative Nurturing of the Writer Within

    6 Approaches to Journaling

    21 Ways to Jumpstart Your Muse

    Imagery in Writing


    Children's Writing
    Freelance Writing
    Science Fiction & Fantasy
    Technical Writing


    The Frugal Book Promoter: How to Do What Your Publishers Won't by Carolyn Howard-Johnson

    WEEKLY WRITES: 52 Weeks of Writing Bliss! by Shery Ma Belle Arrieta-Russ

    Home | Articles | Columns | Workshops | E-books | Free Course | Quotes | E-zines | Top Fives | Support Us
    © Copyright 2000, 2001, 2002, 2003, 2004, 2005 Shery Ma Belle Arrieta-Russ & The e-Writer's Place.
    Materials appearing in this Web site are owned and copyrighted by their respective authors and/or writers. Please read our Privacy Policy and TOS. No part of this website may be reproduced without consent from its owner. Original site design by Shery Russ. Hosting & maintenance by
    WriteSparks! Lite free software for writers
    Our sister sites: | | | | | | | | Writers Web Designs | | Aspiring Authors | Books | | | | | |