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    How Three Publishing Myths Kill the Author

    Agents and publishing houses have their best interests at heart, not the author's. Save yourself from headaches, disappointments, and money down the drain. Become your own independent publisher and produce your book faster and cheaper. All you need is a little help from professionals.


    Myth: You need an agent or big publishing house to market your book and make big money.

    Since big publishers don't look at unknown authors, now is the time to look at what they can do for you. Dan Poynter, self-publishing guru, says that if a publisher can't sell four times as many books as you can, you're better off selling it yourself. Self-publishing first is good because it acts as a test market for your book. If it sells well (over 10,000 in a year), publishers may be interested in your book. Traditional publishers and agents accept only 1-2% of authors' submissions, and even if you are one of the "chosen" you may not make much money after printing, bookstore, distributor, wholesaler and other expenses --probably $2 on a $14 book. Yes, you get an advance, but your sales must meet that and more. And after the initial book tour, the trainee marketing person is onto the next new author. Then, your books disappear from the bookstore shelf unless you, personally, devote a lot of time to marketing them.

    Book Publishing is a new game today. Think self-publishing where the profits are all yours. Self-publishing is in. Thanks to Dan Poynter of the Self Pulsing Manual for giving us permission to do part of the task ourselves. If you self-publish and decide to print, you need to print only the copies you need (5-500) with the new technology Print on Demand (POD). No more unsold cartons of books in your closets or garage. You print as you go leaving enough cash flow to market your book splendidly.


    Myth: To be a respected author, you must invest thousands of hours of time on your full-length book.

    The reality is that people today want concise and useful information. You don't have to write a 200-page book to be a real author. Remember The One-Minute Manager and the One-Minute Salesperson? Around one hundred pages. People want information fast and convenient. Create short information products you can sell online, even if you don't have your own Web site.

    If you choose to print your book with Print Quantity Needed (PQN), your perfect bound books will look as good as any book on the bookstore shelves.


    Myth: Authors must spend a lot of money to publish themselves.

    The printing costs for 1500 copies of a 160-page book might cost $3000, about $2 a unit. Small runs cost even more per unit. That's a lot of cash for anyone to put out all at once, and it's not worth it to many of us to use our home equity or life savings to finance our book. The answer is a small run with Print on Demand (POD) where you can print only 500 for around $2.40 for 160 pages. Without the high inventory, you can maintain a comfortable cash flow.

    You save even more money if you don't print your book. Book publishing is going Internet. You can write small books in less time, market them easily and inexpensively on the Web and reap profits sooner. Try an e-book. It can be downloaded, it takes no printing costs because your buyer prints or downloads it. You don't even have to have the whole book finished to sell it. Just include your table of contents at the end of each chapter and present it as an e-serial book.

    Copyright © 2001 Judy Cullins

    Judy Cullins is an author, publisher, book coach. She is author of Ten Non-techie Ways to Market Your Book Online and Write your eBook or Other Short Book-Fast!. Subscribe to FREE ezine "The Book Coach Says..." Email: Judy@bookcoaching.com

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between by Shery Russ



    WEEKLY WRITES: 52 Weeks of Writing Bliss! Kick start your imagination, ignite your creativity, and begin your journey towards becoming an outstanding writer.

    Grab a copy of WEEKLY WRITES: 52 Weeks of Writing Bliss! from Amazon.com and receive 2 free e-books to encourage and nurture the writer in you. You'll also receive Write Memories, a journaling workbook available for free only to WEEKLY WRITES book owners. And finally, as a WEEKLY WRITES book owner, you'll have free access to e-mail courses such as JOYFUL WRITES: Celebrate Your Life through Writing

    For excerpts, reviews and what you need to do to receive the 2 free e-books, Write Memories and sign up for free e-mail courses, just head on to the Weekly Writes Book Official Site. (Clicking on the link will open a new window.)

    FOR JOURNALERS

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