Start journaling your heart out today. Have your very own Journaling Kit™ shipped to your doorstep...FREE!

Home
Articles
Columns
E-books
ewritersplace.com Workshops
Free Course
Support Us
Founded April 2000. A Writer's Digest Magazine 101 best Web sites for writers (2001 & 2003)
Book
The Writer's Book of Hope by Ralph Keyes
Product
Write Your Own E-book in 7 Days
Market
ChristianWeek
HELP FOR WRITERS

Buy a novel by Lucille Bellucci at Amazon.com and receive these .pdf bonuses:

  • 17 Ways to Make Amazon Your River of Gold
  • Make Money with Radio
  • Success Bound
  • Book Promotion: NOT for Sissies
  • Harvey Mackay Rolodex
  • Top 20 Talk Radio Topics
  • Harrison Bonus
  • Million Dollar Rolodex

    E-mail Lucille at lucil95783 AT aol DOT com to claim your bonuses.
  • Write Any Book in 28 Days... Or Less!
    Write Any Book in 28 Days... Or Less! New course reveals fresh secrets. Click here to learn more.



    The Secret Behind Creativity REVEALED! It's all in the brainwaves. Find out here!

    EasyEbookPro

    ScatterMall.com Books

    Click here to advertise with us for 2 whole months for only $35!





    Home Articles

    Success with Signature Lines: Your Virutal Business Card!

    The Author of 101 Ways to Promote Your eBook-For FREE! Reveals How to Sell Your eBook-One Email at a Time!

    Before I wrote my first eBook, Freedom to Freelance, I never even knew what a "signature line" was. (But I figured I better start practice signing my name, just in case!) Then my ePublisher sent me a marketing manual that contained a tiny blurb about signature lines, which included, thank goodness, a definition. For newbies, a signature line is the sentence or two beneath your Email message, usually set off by a dashed line or series of asterisks or other cute gobbledygook.

    Those Things?!

    "Oh," you cringe. "THOSE things!" Yes, THOSE things. Those things are what's known in ePromotion as your virtual business cards, and they just could mean the difference between a business day with no sales of your eBook, and the sale of one or even two of your eBooks. Add that up over a week, and then a month, and then a year, and it could just mean the difference between whether or not you ever decide to publish an eBook again!

    Just think about it: You're at your desk, Emailing away, back and forth, all day long. If you ever had the time, or the inclination, to count all of those Email messages, not to mention your responses to them, it would probably number well into the hundreds, if not more! Think of all the opportunities you have for telling people about your eBook.


    The "FWD." Factor

    We've all seen them, those mainly annoying messages in our in-boxes preceded by a subject line bearing those three telltale letters: FWD! But try to see those little forwards as a promoter, not a reader. Every Email of yours that gets forwarded to someone else is a new pair of eyes for your sig line. That funny story about your drunken weekend becomes a sales pitch nonetheless. That tearjerker about your secretary's ailing grandmother could just mean a sale for your eBook on How to Choose a Nursing Home. You never know who could be reading your original Email, and when your sig line is attached, the more the merrier!


    Be a Composer

    To compose a signature line, you'll have to get a little more familiar with your Email program. Depending on which one you have, this can be hard or easy. I use Outlook Express, and it pretty much walks you through the system. Play with your signature line tools for a while, until you figure out how to use them. If all else fails and you can't figure it out, simply write yourself a signature line on a document and keep it on your desktop. (I admit, I had to do this for a week or two until I figured mine out!) Whenever you write an Email to a potential eBook customer, simply cut and paste your signature line to the bottom. See how easy that was?


    Sig Sample

    Here is my signature line:

    Rusty Fischer is the author of FREEDOM TO FREELANCE: The Editor of The Buzz On Series Reveals How To Find, Get and Keep Your Next Freelance Job, available at http://www.athinapublishing.com/fischer.htm.


    Less is More!

    It's short, it's sweet, it's simple, and it's to the point. Don't clutter your sig line with quotes form other authors, or annoying philosophies like "Your attitude determines your altitude!" Number one, people hate that. Number two, what are you selling? The best sig lines contain your name, the title of your eBook, and where an interested person can buy it.

    Depending on your Email software, you will probably have to type, or better yet, cut and paste the entire URL for your eBook purchasing page into your sig line. If you just type in www.epublisher.com, it might not show up as a hyperlink in some programs.


    Happiness Through Hyperlinks

    Remember, the whole point of a great signature line is that someone can look at it, see a glowing blue hyperlink, and, out of curiosity, click on it to see where it leads. If they have to cut and paste it into their Web browser, that might just be a little too much work for some people. Who am I kidding, nowadays that's too much work for most people!

    When deciding on a URL, pick your eBook's main page. Don't give people the option of checking out your ePublisher's main page, or let the hyperlink take them to a review of your book that may be great, but doesn't include purchasing information. Remember, the key to Internet commerce is this: the less clicks, the better.


    Two Click Maximum!

    The hyperlink in my sig line takes readers straight to my eBook's main page. There, thanks to my awesome ePublisher, folks can read all about my book, including the Table of Contents, a few reviews, some author interviews, blurbs, samples, etc. Then, they are just one click away from actually buying the book. All in all, that's two clicks! On the World Wide Web, that's known as the "two click maximum!"


    When not to Sig!

    Of course, not every Email recipient is worthy of a sig line. Yes, I know you're trying your hardest to sell that eBook and share your words with as many people as possible, but let's face it, some of them just aren't going to buy it. Your mother, for instance. No matter how many of my printed books she's bought, my Mom will NOT buy any of my eBooks. "I don't understand how to read them," she says, a woman who can cook a Thanksgiving dinner for 200 without spilling a drop of dressing. So when I'm writing back and forth to Mom, no sig lines.

    Your boss is another. If you're moonlighting as a freelance eAuthor, you might not want your boss to know just how much time you have on your hands. Your wife, possibly, if your eBook happens to bear the title How to Score With Women! As for the rest, I'll leave that up to you. In general, however, unless it's a family member or relative who's already bought the book, use your sig line with EVERY Email. Once it's a habit, it's hard to go back!

    So, whether you're cutting and pasting your sig line onto every Email you send, or just using your Email's signature line feature, make sure that you do! A hundred or more Emails a day, a hundred or more sig lines, could just mean the difference in celebrating when you get that first royalty check, or crying!

    Copyright © Rusty Fischer

    Rusty Fischer is the author of the eBook, 101 WAYS TO PROMOTE YOUR eBook--FOR FREE! available at http://www.athinapublishing.com/fischer.htm.

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between by Shery Russ



    WEEKLY WRITES: 52 Weeks of Writing Bliss! Kick start your imagination, ignite your creativity, and begin your journey towards becoming an outstanding writer.

    Grab a copy of WEEKLY WRITES: 52 Weeks of Writing Bliss! from Amazon.com and receive 2 free e-books to encourage and nurture the writer in you. You'll also receive Write Memories, a journaling workbook available for free only to WEEKLY WRITES book owners. And finally, as a WEEKLY WRITES book owner, you'll have free access to e-mail courses such as JOYFUL WRITES: Celebrate Your Life through Writing

    For excerpts, reviews and what you need to do to receive the 2 free e-books, Write Memories and sign up for free e-mail courses, just head on to the Weekly Writes Book Official Site. (Clicking on the link will open a new window.)

    FOR JOURNALERS

    The Journaling Life: 21 Types of Journals You Can Create to Express Yourself and Record Pieces of Your Life

    The Authentic Self: Journaling Your Joys, Griefs and Everything in Between

    Journaling Kit - Four Journaling Books to help you put your life and memories on paper

    SEARCH
    Google

    The Web
    This Site

    COURSES FOR WRITERS
    JOYFUL WRITES
    Celebrate Your Life through Writing

    INNER JOURNEY
    Creative Nurturing of the Writer Within

    LIFEWRITES
    6 Approaches to Journaling

    CREATIVITY ALLEY
    21 Ways to Jumpstart Your Muse

    WORDS, SWALLOW ME
    Imagery in Writing

    WRITING CHANNELS

    Children's Writing
    Freelance Writing
    Poetry
    Science Fiction & Fantasy
    Technical Writing

    BOOKS FOR WRITERS

    The Frugal Book Promoter: How to Do What Your Publishers Won't by Carolyn Howard-Johnson

    WEEKLY WRITES: 52 Weeks of Writing Bliss! by Shery Ma Belle Arrieta-Russ




    Home | Articles | Columns | Workshops | E-books | Free Course | Quotes | E-zines | Top Fives | Support Us
    © Copyright 2000, 2001, 2002, 2003, 2004, 2005 Shery Ma Belle Arrieta-Russ & The e-Writer's Place.
    Materials appearing in this Web site are owned and copyrighted by their respective authors and/or writers. Please read our Privacy Policy and TOS. No part of this website may be reproduced without consent from its owner. Original site design by Shery Russ. Hosting & maintenance by Hosting4Writers.com.
    WriteSparks! Lite free software for writers
    Our sister sites: WriteSparks.com | WeeklyWrites.com | WritingBliss.com | JournalSparks.com | CreativeWritingPrompts.com | BooksAboutWriting.com | WritersOnThe.net | Hosting4Writers.com | Writers Web Designs | blog.forwriters.org | Aspiring Authors | ScatterMall.com Books | DailyWrites.com | EbookPizzazz.com | EmailWorkshopsHowTo.com | Writing-Portal.com | iMusePub.com | WritersMEMO.com