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Sell more Books with Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!
1. The hook. Your first paragraph must compel your potential buyer to read more, so they will buy your book. Make your opener short--one sentence is best. Answer their question, "So What? Why should I buy your book?" Your opener might be a shocking statistic or fact, powerful quote, or headline of a top benefit. It may be a short vignette from one of your chapters. Whatever it is, it must grab the reader's attention.
Now that you've written a sparkling introduction you have helped your potential buyer decide to take out their wallet and purchase your book.
Judy Cullins is an author, publisher and book coach. The above article is excerpted from Write Your eBook or Other Short Book-Fast! Subscribe to FREE ezine "The Book Coach Says..."
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